Dave Curry Design
Entrepreneurs seeking to make or update a logo, should make sure that specific business objectives, target markets, and competitor image are all factored into the logo's creation. For example, a new microbrewery would probably be more inclined to go with a creative, bold logo that features a stylized image of its product than would an independent insurance agency, which would place greater value on logo characteristics that connote stability and trustworthiness.
A logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.
The logo does the communication between the company and the consumer and, besides the product itself, it is the first element that presents the service provider.
Click the Logo Pond link below to view my portfolio.
Prices
Start-Up:
- 3 logo concepts
- up to 3 revisions
- completion time: starting from 3 working days, depending on the number of revisions
$199 - USD
Professional:
- 3 logo concepts
- unlimited revisions
- completion time: starting from 5 working days, depending on number of revisions
$499 - USD
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Desired Image -This is far and away the most important consideration, and it can be of even greater importance to business start ups that may not have the financial wherewithal to recover from early slips in logo choice and other marketing areas.
Industry -Many companies sport logos that reflect the industry in which they operate. Providing such associations often makes it easier to attract prime customers.
Cost - Creating a logo, or updating an existing logo, "can be an expensive proposition," wrote McGregor Parsons, "affecting a company's entire range of visual communications from business cards to truck fleets." Opinions vary about the financial emphasis that start ups and established small businesses should place on logos and slogans. Some analysts believe that entrepreneurs sometimes devote too much energy and money to creating a distinctive logo at the expense of addressing basic financial and operational needs. Other consultants and experienced small business owners, however, believe that a visually interesting logo can not only attract much needed attention to fledgling businesses, but can also present businesses with opportunities to make additional sales, by making available clothing, gear, and other merchandise in which the logo is prominently featured. This phenomenon has been most evident on the national stage, as athletic shoe manufacturers and professional sports teams have proven quite adept at selling such wares to customers, but it can also be seen with local logos that are deemed trendy by young consumers.
Longevity - Entrepreneurs should beware of using logos that are overly reliant on passing fads or marketing gimmicks. "Communications cost a lot of money for a company, so they need to have the greatest longevity that they can," one logo designer told Colorado Business Magazine. "That's why we try to focus on timeless, classic design [when making logos], leaving the trendier things to the more short-term tactical type of advertising media." Another designer agreed, remarking that a logo "must stand the test of time."
Distinctive - Experts urge business owners not to use gimmicky logos, but they also tout the benefits of logos that are unique in some fashion. Not only do such logos enjoy a certain level of legal protection from infringement, they also catch the eye of the customer.
Flexible -Logo designs should be made so that they can be used on a wide variety of promotional materials, from billboards and the sides of trucks to letterheads and shirt insignias.
